According to a survey commissioned by Travel Weekly, “less than one in ten UK consumers would be willing to change their travel plans to greener alternatives”.

TNS Travel & Tourism, which carried out the research, found that just two per cent of respondents were ‘very likely’ to change their travel plans and a further seven per cent would be ‘quite likely’ to do so. The survey also revealed a very small take up in carbon offsetting, with just four per cent of respondents stating they had made a payment to offset their travel in the last 12 months. TNS, which polled over 1,000 UK consumers, called on the travel industry to do more to educate the public in a bid to counter consumer apathy and enable them to make better informed decisions.