Mark Ellingham has been a lot more outspoken that I originally thought. Travelmole is reporting his outburst in much more detail…

“Climate change is an issue that dwarfs all others and the impact of flying is key to this. All of us involved have a responsibility to inform travellers as clearly and honestly as possible about the environmental cost of their journeys. Balancing all the positives and negatives, I’m not convinced there is such a thing as a ‘responsible’ or ‘ethical’ holiday…If there was just one thing I could change, it would be this new British obsession for binge flying. We now live in a society where, if people have nothing to do on a Saturday night, they go to Budapest for 48 hours. We fly anywhere at the slightest opportunity, 10 times and upwards a year. This needs to be addressed with the greatest urgency.”

I’m not hugely impressed with his new goal for cutting back on flying, though. It’s actually more than most people would ever dream of. But at least he is pledging to making a reduction, which is a start…

“As a ‘recovering travel writer’, I fly less than I would like to, but more than I know that ethically I should. The deal I have made with myself is to limit the number of flights I take to one long-haul and two or three shorter flights each year. I very much respect the purist attitudes of those who say they will never fly again, but it’s totally unrealistic to expect the majority to do the same.”

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